Matomo is a powerful web analytics platform that aggregates data to provide detailed web analytics reports about your visitors, page views, referrer information, search engine keywords, and more.
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Frequently Asked Questions
In the Matomo system requirements, you will learn how to install Matomo on your servers (Linux Debian or Windows instructions are provided), including instructions around maintaining Matomo including securing your service, updating to the latest version, customizing your deployment with plugins and themes, and all troubleshooting FAQs.
Matomo is a versatile web analytics platform that caters to a range of use cases, providing insights into website and app performance, user behavior, and more. Here are common use cases for Matomo:
Website analytics, E-commerce analytics, conversion rate optimization (CRO), mobile app analytics, user experience analysis, SEO performance tracking, compliance with data privacy regulations, intranet analytics, content performance measurement, custom analytics dashboards, multi-channel analytics, and GDPR-compliant analytics.
Several popular alternatives to Matomo exist, each offering web analytics solutions with various features and approaches. Here are some notable alternatives to Matomo:
Google Analytics
Adobe Analytics
Mixpanel
Piwik PRO
Heap Analytics
Open Web Analytics (OWA)
Clicky
Statcounter
GoAccess
Webtrends
Crazy Egg
Woopra
Smartlook
AWStats
Matomo distinguishes itself from other web analytics platforms in several key ways, offering unique features and a different approach to data analytics. Here are some notable differences between Matomo and other web analytics platforms:
Open Source and Self-Hosted:
Matomo is an open-source analytics platform, allowing users to access and modify the source code. Users have the option to self-host Matomo on their own servers, providing greater control over data and infrastructure.
Privacy-Centric Approach:
Matomo prioritizes user privacy and data ownership. It offers features like IP address anonymization and the ability to comply with data protection regulations, such as GDPR, by allowing users to host data on-premises.
Data Ownership and Control:
With Matomo, organizations have complete control over their analytics data. Users can choose where to store their data, ensuring compliance with data residency requirements and maintaining ownership of their information.
Flexibility and Customization:
Matomo’s open-source nature allows for extensive customization and the development of plugins and extensions. Users can tailor the platform to meet their specific needs, whether it’s creating custom reports, integrating with third-party tools, or extending functionalities.
Real-Time Analytics:
Matomo offers real-time analytics, allowing users to monitor website activity as it happens. Real-time data can be crucial for making immediate decisions and responding to emerging trends.
No Sampling in Free Version:
The free version of Matomo does not use data sampling, ensuring that users have access to complete and accurate data for analysis.
Community Support:
Matomo benefits from a strong open-source community. Users can access community forums, contribute to discussions, and seek assistance from other users and developers.
Matomo supports various databases, and users have the flexibility to choose the database that best fits their deployment and performance requirements from the following options:
MySQL
MariaDB
PostgreSQL
SQLite
Here’s why Kamatera stands out as the most compelling option for Matomo hosting:
Cutting-edge hardware: Kamatera leverages Intel Xeon Platinum processors and NVMe SSD storage, guaranteeing exceptional performance for your solution.
Global network reach: With 18 data centers strategically located across four continents, Kamatera provides low-latency access to your server, regardless of your users’ geographical locations. This minimizes lag and ensures consistent performance for geographically distributed teams.
Elastic infrastructure: Kamatera’s infrastructure seamlessly scales to accommodate your growing needs. You can easily add or remove resources on-demand, without downtime or performance bottlenecks.
Industry-leading security measures: Kamatera prioritizes security by implementing data encryption, access control mechanisms, vulnerability scanning, and compliance with industry standards like PCI DSS and SOC 2.
24/7 Support: Kamatera’s dedicated support team is available 24/7 to assist you with any questions or issues you may encounter with your Matomo hosting.